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In the 1920s, American productivity and incomes were up, and a torrent of new goods and
conveniences--roadsters and runabouts, radios and installment buying--beckoned to the affluent
and the growing middle class. Advertising came into its own as brash and sophisticated
campaigns promised that consumption would bring happiness and social success.
Americans fell in love with speed and style--and Chris-Crafts. The beautiful, affordable new runabouts took Florida by storm, and the rest of the nation followed soon after.
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